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Loading Up for Fall Fundraising Campaign

In the ongoing spirit of “s/he who hesitates is lost,” I’m encouraging my friends in the nonprofit world to use this time to prepare for a knock-your-socks-off campaign this fall that’ll outperform anything you’ve done in the past.
This is definitely not the year to trot out the old appeal letter, or standard Constant Comment piece and expect it to perform with great returns (more donors, increased gifts) in 2010.
I’ve got a couple of hot tips for you to help you get ready for a strong campaign this fall.
First, I want you to consider how social media will help stimulate better response and increased gifts. We Are Social is an international group calling themselves a “conversation agency.” They are an upstart group and they use language that might not suit your sensibilities. So, hang on and check out “What the F**k is Social Media?” at Click through the 100 slides and you’ll come out the other end with a better appreciation of the value of social media.
And if you’re going to go there, I urge you to check out Bob Cargill at Cargill Creative and tune in to his He gets social media. And he is among the best communicators around effective s-m use that I’ve been following.
Another source I want you to check out is Jeff Brooks and read “Future Fundraising Now” at I learned about Jeff through Bob. Jeff helps us see with a great graphic the generational flow through the coming five decades. Pointing out why we need to communicate well now with the Boomers but prepare ourselves for Generation X and Y who will become the majority in the 2030’s and beyond.
The idea is: Be Prepared.
Taking time now to get your toes wet in these important market considerations will go a long way to helping you apply customer-friendly techniques to your fundraising approach.
Oh. And let me know if I can be of some help sorting all this out and applying it in a way that suits you and you and your donors.

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