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Building a Following for Your Special Event

Of course you were enthralled with my March 13, 2011 post, “Special Events That Fit” So you know how to build a fundraising event that works for your nonprofit.

Today we’re going to take a look at how to build a following of participants and volunteers who get the “nudge” to be part of something successful that moves you closer to accomplishing your mission.

First and foremost, you and the event are well organized.  You’re working off a timeline with checklists and your committee knows that your nonprofit clients are counting on them to deliver so we get the max return possible.  We’re growing net revenue every year so we can deliver more mission to our primary customers.

Second, the committee, the board, the staff and friends of the event know the importance of engaging our networks. If we’re Facebook fans, we’ll use it to recruit more participants and ask others to pledge.  We’ll let colleagues at work know we’re “all in” for this event, and hope they’ll catch the enthusiasm you have and want to help out in some way. Volunteer. Donate. It all works.  And if there’s a newsletter, we plug the event at least once if not twice in the company newsletter.

Third, we have incentives and a recognition plan that add to the fun and attract more people to be a part of it.

The object here is, once the event is over and we’ve reported our financial results, people who participated will look back fondly on the experience and park a spot in their brain and in their heart for next year’s event.  Which, of course, will be bigger and better than ever!

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