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Measuring Return on Engagement

I heard Debra Askanase present on this topic at the Nonprofit Consultants’ Network annual open forum in Boston on May 18th.  Debra blogs and consults as Community Organizer 2.0. Her work helps nonprofits, among other things, determine best way to measure impact. Check this blog post out on determining how to measure impact of social media as well as the impact the nonprofit is having on its community. Topic of this particular post:  Measuring Return on Engagement of Community Commitment.  Nonprofit leaders wonder, justifiably so, whether it’s worth while to dabble if not immerse in social media.  Debra can help you answer this question.

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