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Giving Strategies to Pitch to Your Employer

Picked up this blog post on Inspiring Generosity from Joe Waters http://bit.ly/1dNiRFk who cites some excellent examples of corporate generosity, and how to use these examples to pitch to your employer. A part of this concept is the value of cause marketing….just one approach for for-profits to align with a nonprofit cause or brand and allocate a portion of their profits for the mission that has a clear tie-in to the nonprofit. For example, several years ago General Mills formed a relationship between its Cheerios product and the American Heart Association.

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