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What Are Our Donors Telling Us?

We are in peak season for appeals from nonprofits to our donors. And many of our supporters are hearing from several nonprofits they follow and support. How do we attract attention of our donors when they are getting so many appeals from so many nonprofits?

Our Initial Appeal Message needs to be distinctive, and…appealing. The message inside needs to be unique and an attention grabber. The email transmittal or outer envelope if snail mail needs to get the donor’s attention.

We must listen. There may be a message or a phone call from some donors with a question or a comment about the appeal…or, about what we’re doing for our clients and how we’re doing it. We need to collect this feedback and every couple of weeks sit a few folks down to review these messages to us and hear what’s on donors’ minds. We need to pay attention.

It’s not just about what we’re communicating. It’s about what our donors are communicating back to us.

Hear it. Take it into account. Respond.

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