Blog Categories
Past Posts

Marketing Strategy for Nonprofit Ready to Grow

My Nonprofit Marketing/Promotion class at Northeastern University College of Professional studies takes on client nonprofits and designs practical promotional material for them.
This fall my class of 23 online students created a Social Media strategy and a video for a shelter for pregnant teenage girls in the Merrimack Valley area of Massachusetts.
One group of students took the nonprofit’s Facebook approach and designed steps to grow Likes, expand relationships.
Another group visited the site and with cooperation and participation of some former clients, created a video showing briefly (150 seconds) what the young women accomplished with the program, and how the director works with clients.
The third group designed an over-arching Marketing Assessment incorporating work of the other two plus ideas on brand identity, messages for target audiences, and ideas for successful fundraising.
and these 23 students accomplished this in six weeks!
Nonprofit leaders interested in participating in a future class as a client can email me at for more info.

Post to Twitter


Leave a Reply