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Reaching Out to Donors: Effective Communication

I like what Gail Perry has to say on Fired Up Fundraising: Five Tips for Donor Love: The bottom line idea is to communicate using methods that get your donors’ attention. Could be online, could be snail mail, could be You Tube video, could be all the above. First, you need something to say that makes your donors want more where that came from. If they delete or toss your messages in the round file, that doesn’t help you. So when you can, ask your donors what they like to hear, and how they like it. And then meet them in their comfort zone. Capice?

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