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Welcoming Comments, Discussion with Nonprofit Donors

Jay Rosen (@jayrosen_nyu) is a frequent social media/marketing commentator teaching at NYU. I’ve followed him on Twitter for several years. I am particularly drawn to his observations on the changing state of communication in the USA and the world. Here is a recent blog post from Jay:
I find it interesting that the NY Times is looking for ways to boost comment opportunities for readers on their stories. In part, the paper/website attracts a sophisticated level of readership. The comments frequently are as interesting (sometimes more) than the writer of the original piece.
What does this topic have to do with us in the nonprofit realm?
Social media give us many new vehicles for discourse with our customers: Primary (those benefiting from the work we do) and Supporting (those who make our work possible through donations and volunteering). To the extent possible, we should encourage this communication. Stimulate it when we can. Because enhanced communication helps firm up the relationship. And this is a good thing.
Granted, we do have haters out there who are disappointed in us and what we’re delivering and what it costs us to make our goals come to fruition.
Sometimes the criticism is justified, and can help us reflect. And maybe even change the way we go about our business. Imagine that!
Communication improves our ability to imagine. And as we move along in our work, it serves to improve the quality of what we’re delivering. Chew on that a bit. Please.
All thanks to some words of wisdom from Jay Rosen. A guy I admire from afar.

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