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Social Media for Nonprofits: Understanding “Online Persona”

John Haydon, a thought leader in nonprofit social media, wrote recently about “Online Persona.” You can learn more about John on his website: John has taken a useful Infographic produced by Blackbaud that organizes nonprofit social media audiences into four groups: Key Influencers, Engagers, Multichannel Consumers, and Standard Consumers. In setting social media strategy, it’s important for those responsible for communication to understand the audience(s) and to tailor outbound communication approach reaching the various personas out there. As nonprofits consider social media approach it’s important to know your audience.

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