I’m looking forward to coming to Northeastern University’s Seattle campus in late-May to teach a hybrid version of the Nonprofit Fundraising class. I’m excited to be putting my show on the road for the first time for the College of Professional Studies. I’m working with Seattle-basd nonprofits to bring practitioners in to serve on a discussion panel. Respond here if you’re interested. And I’m recruiting a nonprofit to work as our “client.” In exchange, client nonprofit will receive a Donor Acquisition Plan. This class runs online from May 19 to June 28 (six weeks). But I’ll be in beautiful downtown Seattle Saturday and Sunday May 31 and June 1 for some face-time fundraising fun!
I found this excellent Infographic on Twitter recently.
It’s from Angela Hausman, PhD and it puts in one easy, accessible place key elements for content marketing.
7 Steps for an Optimized Content Strategy: http://bit.ly/OOHWHK.
Check it out. Try it out.
Focused marketing applies to nonprofits as it does to a for-profit business plan.
On Friday, March 14 at 8:00 in the morning a room full of community leaders will gather to help set the strategic direction for Haven From Hunger.
Among Massachusetts North Shore community service agencies, Haven From Hunger is among the leaders in serving the poor. Literally and figuratively. Four nights a week at the Haven HQ on Wallis Street in Peabody, staff and volunteers serve in the vicinity of forty people a hot meal. And along with the meal, a chance to gather with others, have some conversation, and learn that there are people in this community who care.
In Peabody, Salem and Lynnfield The Haven operates food pantries providing emergency food to those who need it. Whose Food Stamps (SNAP) run out at the end of the month, who just got laid off, or who just find themselves on a day or a week or more…down on their luck.
The need in these communities far outstrip The Haven’s current capacity to serve. So it’s time for some action to grow the program, reach more people.
Because people should not have to go to bed hungry at night.
And beyond the tangible reality of the food, there’s the intangible need to know that there are people in the community who want to help. And WILL help.
If you’re a reader of this blog and you happen to be in the vicinity of Peabody Mass early this Friday morning, please let me know by responding to email@example.com and I’ll be sure there’s a place for you at breakfast Friday when we help determine best direction for this great nonprofit in serving its clientele.
No nonprofit is an island. We achieve success in our Mission by employing networks. We connect people who together can add more value than they can individually, all by their lonesome.
So finding intelligent ways to connect to put our Mission to work in our community should be one of the primary jobs of a nonprofit executive and those who work under her/his leadership.
One good way to get this done is through Rotary. I recommend that nonprofit executives join their local Rotary Clubs. Or, other community connecting organizations like the Lions.
Joining the Chamber of Commerce is a peachy idea, too.
Places where connections happen. Where the executive can learn what’s cooking in the community and demonstrate the value of their nonprofit.
Right now, the Rotary Club of Peabody (Massachusetts) is preparing for our Taste of the North Shore. This is our biggest fundraiser of the year, and we’ve been going strong for ten years. Raising upwards of $15K to then bestow on community charities to do their good work. As well as support Rotary International Foundation to do work on a worldwide scope. Like fighting Polio.
Connecting is a fundamental for delivering good work.
Find your best way to accomplish it and your Mission will go further than it would otherwise.