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Archive for November, 2013

Random Acts of Kindness at Thanksgiving

I know nothing about the GoGungHo product…a self-described “focus supplement energy drink” but their random acts: supermarket grocery giveaways at Thanksgiving (and other holiday times) is a heartwarming thing to witness. http://huff.to/IphvEJ

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Social Network Fundraising: The Recent Donor Perfect Webinar

I took the opportunity to tune in to the Chronicle of Philanthropy-hosted, Donor Perfect-sponsored webinar on Tuesday November 19th. I’m glad I did! Here’s a link to the slide show if you’re interested in checking it out:
http://event.on24.com/eventRegistration/EventLobbyServlet?target=lobby.jsp&eventid=705690&sessionid=1&key=72A4BBF2BD78D9CBFEB7DE0252AC6427&eventuserid=89.
Rob Strickler (Donor Perfect) introduced Clare Mitchell, operations director at Gigi’s Playhouse (Chicago) who demonstrated how she applied the tools of Donor Perfect in managing her recent event, and how it integrates with their donor database. Slick.
I am not in any way associated with Donor Perfect. I do subscribe to the Chronicle, and rely on them for good information on useful nonprofit tools.
The data Rob reports on use of Facebook and how it compares to other means of communication with donors is very interesting and worthy of note when considering how you want to fundraise over the next ten years.

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Giving Tuesday December 3 2013

Beth Kanter writes in her blog about #GivingTuesday : A special event for participating nonprofits to raise money in a systematized way. Here’s a link: http://www.bethkanter.org/givingtueday-tips/. This is worth a look for nonprofits interested in building their revenue. There’s no time like December: the greatest giving month of the year…to put this concept into practice.

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Nonprofits Can Gain from Student Project

Nonprofit organizations (501c3 status) can benefit from working with one of my Winter, 2014 Northeastern University Nonprofit Management classes.

For six weeks from January 6 to February 15th, I’ll be working with my blended format (in-class and online) Nonprofit Fundraising class. Students in this class will develop a Donor Acquisition Plan for participating “client” nonprofits. Students assess current fundraising activities, look at activities from similar nonprofits, and present a set of recommendations for the nonprofit to follow. A Power Point presentation will be delivered at last class meeting for fellow students and clients in the Boston-based classroom. Nonprofits working with blended-format classes should be in the Greater Boston area so a senior staff member or volunteer will be available to join us for first and last class meetings.

For six weeks from February 18 through March 29th, I’ll have my online Nonprofit Marketing class in session. Students will develop a Marketing Assessment for participating nonprofits. This project will cover brand identity, social media applications, and target audience messaging. A Power Point presentation will be developed and presented online to fellow students and the instructor during last week of class. A final version of the Power Point will then be provided (sent as email attachment) to the client nonprofit for their use. Nonprofits working with Online classes can be anywhere inside or outside the USA provided they have 501(c)(3) US tax-exempt status and file a 990 with the IRS.

For more information, email me at ste.smith@neu.edu.

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In Case You Missed It: Highlights from Development Workshop

I enjoyed my morning at the Non-Profit Collaborative Fundraising Conference at Mt Wachusett Community College today. I thought the kick-off panel facilitated by Robin Duncan, VP of Marketing & Public Relations at Mt Wachusett was rich with great ideas on making a nonprofit development program work. Joseph Stiso, Associate VP for Development Planning at the college was both humorous and spot-on with his tips on building a program through collaboration. He knows his networking.
I welcomed the opportunity to deliver my workshop: Raising Money for a Purpose: Nuts and Bolts of a Development Plan. Here are a few highlights:
1. Engage the Board. If there isn’t a Development Committee in place, work with the Board chair to identify at least two members who will work with staff on shaping the strategy part of the plan.
2. Set a Deadline for Plan Creation Pick a date about three months out to complete the work. If there are Board meetings in the intervening time, report on progress each time.
3. Bring Final Plan to Board for Review The work group’s product should come to the Board for discussion and, ultimately, approval. If it needs a tweak here and there, so be it.
4. Design Plan in Stages Make sure you don’t try to do too much all at once. Stage the work over time. Organize the strategies and objectives over a timeline so new efforts can be done in digestible gulps. Chug-a-lug is not a nourishing way to go.
For more, see some of my previous posts on creating a Development Plan as well as Board development.

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